{"id":2110,"date":"2015-04-27T23:37:49","date_gmt":"2015-04-27T15:37:49","guid":{"rendered":"http:\/\/ixyzero.com\/blog\/?p=2110"},"modified":"2015-04-27T23:37:49","modified_gmt":"2015-04-27T15:37:49","slug":"%e9%82%b1%e5%9b%bd%e9%b9%ad%ef%bc%9a%e4%bb%b7%e5%80%bc%e6%8a%95%e8%b5%84%e8%80%85%e5%a6%82%e4%bd%95%e6%ad%a2%e6%8d%9f%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/ixyzero.com\/blog\/archives\/2110.html","title":{"rendered":"\u90b1\u56fd\u9e6d\uff1a\u4ef7\u503c\u6295\u8d44\u8005\u5982\u4f55\u6b62\u635f\uff1f"},"content":{"rendered":"

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\u53ea\u8981\u80fd\u591f\u907f\u5f00\u4ef7\u503c\u9677\u9631\uff0c\u6295\u8d44\u53ef\u4ee5\u5f88\u8f7b\u677e\uff1a\u627e\u5230\u4fbf\u5b9c\u7684\u597d\u516c\u53f8\uff0c\u4e70\u5165\u5e76\u6301\u6709\uff0c\u76f4\u5230\u80a1\u4ef7\u4e0d\u518d\u4fbf\u5b9c\u65f6\u3001\u6216\u8005\u53d1\u73b0\u516c\u53f8\u54c1\u8d28\u6ca1\u4f60\u60f3\u8c61\u7684\u597d\u65f6\uff0c\u5356\u51fa\u3002<\/span><\/strong>\u8fd9\u662f\u4e00\u4e2a\u8822\u529e\u6cd5\uff0c\u4f46\u6b63\u5982\u300a\u7f8e\u56fd\u58eb\u5175\u5b88\u5219\u300b\u6240\u8bf4\uff0c\u82e5\u4e00\u4e2a\u8822\u529e\u6cd5\u6709\u6548\uff0c\u90a3\u5b83\u5c31\u4e0d\u8822\u3002<\/strong><\/p>\n

\u6210\u957f\u9677\u9631<\/h5>\n

\u8bb8\u591a\u4eba\u8ba4\u4e3a\uff0c\u4e70\u80a1\u7968\u5c31\u662f\u4e70\u672a\u6765\uff0c\u56e0\u6b64\uff0c\u6210\u957f\u662f\u786c\u9053\u7406\uff0c\u8981\u4e70\u5c31\u4e70\u6210\u957f\u80a1\u3002\u7684\u786e\uff0c\u6700\u725b\u7684\u725b\u80a1\u4e00\u822c\u90fd\u662f\u6210\u957f\u80a1\uff1b\u7136\u800c\uff0c\u6700\u718a\u7684\u718a\u80a1\u4e5f\u5f80\u5f80\u662f\u201c\u6210\u957f\u80a1\u201d\u3002\u8bb8\u591a\u56fd\u5bb6\uff08\u5305\u62ecA\u80a1\uff09\u7684\u5386\u53f2\u6570\u636e\u8868\u660e\uff0c\u9ad8\u4f30\u503c\u6210\u957f\u80a1\u7684\u5e73\u5747\u56de\u62a5\u8fdc\u4e0d\u53ca\u4f4e\u4f30\u503c\u4ef7\u503c\u80a1\u3002\u539f\u56e0\u5c31\u5728\u4e8e\u6210\u957f\u9677\u9631\uff08Growth Trap\uff09\u6bd4\u4ef7\u503c\u9677\u9631\u66f4\u5e38\u89c1\u3002<\/p>\n

\u6210\u529f\u7684\u6210\u957f\u6295\u8d44\u9700\u8981\u80fd\u9884\u6d4b\u65b0\u6280\u672f\u8d70\u5411\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u9700\u8981\u80fd\u9884\u5224\u65b0\u4f01\u4e1a\u6210\u8d25\u7684\u5546\u4e1a\u773c\u5149\uff0c\u4ee5\u53ca\u80fd\u9884\u77e5\u672a\u6765\u884c\u4e1a\u683c\u5c40\u7684\u8fdc\u89c1\u5353\u8bc6\u3002\u6ca1\u6709\u591a\u5e74\u6478\u722c\u6eda\u6253\u7684\u7ec6\u5206\u5b50\u884c\u4e1a\u7814\u7a76\u7ecf\u9a8c\u548c\u5f3a\u5927\u7684\u4e13\u4e1a\u56e2\u961f\u652f\u6301\uff0c\u6295\u8d44\u8005\u5c31\u5f88\u5bb9\u6613\u9677\u5165\u5404\u79cd\u6210\u957f\u9677\u9631\u3002<\/strong><\/p>\n

1\u3001\u3010\u4f30\u503c\u8fc7\u9ad8\u3011\u6700\u5e38\u89c1\u7684\u6210\u957f\u9677\u9631\u662f\u8fc7\u9ad8\u4f30\u503c\uff08Overpay)–\u9ad8\u4f30\u503c\u7684\u80cc\u540e\u662f\u9ad8\u9884\u671f\u3002\u5bf9\u672a\u6765\u9884\u671f\u8fc7\u9ad8\u662f\u4eba\u4e4b\u672c\u6027\uff0c\u7136\u800c\u671f\u671b\u8d8a\u9ad8\uff0c\u5931\u671b\u8d8a\u5927\u3002\u7edf\u8ba1\u8868\u660e\uff0c\u9ad8\u4f30\u503c\u80a1\u7968\u4e1a\u7ee9\u4e0d\u8fbe\u9884\u671f\u7684\u6bd4\u7387\u8fdc\u9ad8\u4e8e\u4f4e\u4f30\u503c\u80a1\u7968\uff08\u4e2d\u5c0f\u677f\/\u521b\u4e1a\u677f\u5c31\u662f\u4f8b\u8bc1\uff09\u3002\u4e00\u65e6\u6210\u957f\u6545\u4e8b\u4e0d\u80fd\u5b9e\u73b0\uff0c\u4f30\u503c\u548c\u76c8\u5229\u9884\u671f\u7684\u53cc\u6740\u5f80\u5f80\u5341\u5206\u60e8\u70c8\u3002<\/p>\n

2\u3001\u3010\u6280\u672f\u8def\u5f84\u8e0f\u7a7a\u3011\u6210\u957f\u80a1\u7ecf\u5e38\u5904\u4e8e\u65b0\u5174\u4ea7\u4e1a\u4e2d\uff0c\u800c\u8fd9\u4e9b\u4ea7\u4e1a\uff08\u4f8b\u5982\u592a\u9633\u80fd\u3001\u6c7d\u8f66\u7535\u6c60\u3001\u624b\u673a\u652f\u4ed8\u7b49\uff09\u5e38\u6709\u4e0d\u540c\u6280\u672f\u8def\u5f84\u4e4b\u4e89\u3002\u5373\u4f7f\u662f\u4e1a\u5185\u4e13\u5bb6\uff0c\u4e5f\u5f88\u96be\u4e8b\u524d\u9884\u89c1\u6700\u7ec8\u54ea\u4e00\u79cd\u6807\u51c6\u4f1a\u80dc\u51fa\u3002\u8fd9\u79cd\u6280\u672f\u8def\u5f84\u4e4b\u4e89\u5f80\u5f80\u662f\u4f60\u6b7b\u6211\u6d3b\u3001\u8d62\u5bb6\u901a\u5403\u7684\uff0c\u4e00\u65e6\u843d\u8d25\uff0c\u4e4b\u524d\u7684\u6295\u5165\u4e5f\u8bb8\u5c31\u5168\u6253\u4e86\u6c34\u6f02\uff0c\u8fd9\u662f\u6700\u6b8b\u9177\u7684\u6210\u957f\u9677\u9631\u3002<\/p>\n

3\u3001\u3010\u65e0\u5229\u6da6\u589e\u957f\u3011\u4e0a\u4e00\u8f6e\u4e92\u8054\u7f51\u6ce1\u6cab\uff0cProfitless Growth\u5927\u884c\u5176\u9053\uff0c\u70e7\u94b1\u3001\u9001\u94b1\u4e3a\u624b\u6bb5\u6765\u8d5a\u773c\u7403\u3002\u5982\u679c\u662f\u5ba2\u6237\u9ecf\u5ea6\u548c\u8f6c\u6362\u6210\u672c\u9ad8\u7684\u884c\u4e1a\uff08\u4f8b\u5982C2C\u3001QQ\uff09\uff0c\u5728\u53d1\u5c55\u521d\u671f\u901a\u8fc7\u727a\u7272\u5229\u6da6\u5b9e\u73b0\u8d62\u5bb6\u901a\u5403\uff0c\u5219\u4e3a\u9ad8\u660e\u6218\u7565\uff1b\u5982\u679c\u662f\u5ba2\u6237\u9ecf\u5ea6\u548c\u8f6c\u6362\u6210\u672c\u4f4e\u7684\u884c\u4e1a\uff08\u4f8b\u5982B2C\u7535\u5546\uff09\uff0c\u8ba9\u5229\u6240\u5e26\u6765\u7684\u65e0\u5229\u6da6\u589e\u957f\u5f80\u5f80\u4e0d\u53ef\u6301\u7eed\u3002<\/p>\n

4\u3001\u3010\u6210\u957f\u6027\u7834\u4ea7\u3011\u5373\u4f7f\u662f\u6709\u5229\u53ef\u56fe\u7684\u4e1a\u52a1\uff0c\u5feb\u901f\u6269\u5f20\u65f6\u5728\u56fa\u5b9a\u8d44\u4ea7\u3001\u4eba\u5458\u3001\u5b58\u8d27\u3001\u5e7f\u544a\u7b49\u591a\u65b9\u9762\u9700\u8981\u5927\u91cf\u73b0\u91d1\u6295\u5165\uff0c\u56e0\u6b64\u73b0\u91d1\u6d41\u5f80\u5f80\u4e3a\u8d1f\u3002\u589e\u957f\u7684\u8d8a\u5feb\uff0c\u73b0\u91d1\u6d41\u7684\u7a9f\u7abf\u5c31\u8d8a\u5927\uff0c\u6781\u7aef\u60c5\u51b5\u5bfc\u81f4\u8d44\u91d1\u94fe\u65ad\u88c2\uff0c\u5f15\u53d1\u6210\u957f\u6027\u7834\u4ea7\uff08Growing Broke\uff09\uff0c\u4f8b\u5982\u62ff\u5730\u8fc7\u591a\u7684\u5730\u4ea7\u5546\u548c\u5f00\u5e97\u8fc7\u5feb\u7684\u76f4\u8425\u8fde\u9501\uff08\u7279\u522b\u662f\u672a\u4e0a\u5e02\u7684\uff09\u3002<\/p>\n

5\u3001\u3010\u76f2\u76ee\u591a\u5143\u5316\u3011\u6709\u4e9b\u6210\u957f\u80a1\u4e3a\u4e86\u8fbe\u5230\u8d44\u672c\u5e02\u573a\u9884\u671f\u7684\u9ad8\u589e\u957f\u7387\uff0c\u4ec0\u4e48\u8d5a\u94b1\u505a\u4ec0\u4e48\uff0c\u968f\u610f\u8fdb\u5165\u65b0\u9886\u57df\u800c\u9677\u5165\u76f2\u76ee\u591a\u5143\u5316\u7684\u9677\u9631\u3002\u56e0\u6b64\u6210\u957f\u6295\u8d44\u8981\u8b66\u60d5\u4e3b\u4e1a\u4e0d\u6e05\u6670\u3001\u4e3a\u4e86\u77ed\u671f\u4e1a\u7ee9\u504f\u79bb\u957f\u671f\u76ee\u6807\u7684\u516c\u53f8\u3002\u5f53\u7136\u4e92\u8865\u591a\u5143\u5316\uff08\u4f8b\u5982\u957f\u6c5f\u5b9e\u4e1a\/\u548c\u8bb0\u9ec4\u57d4\uff09\u548c\u76f8\u5173\u591a\u5143\u5316\uff08\u6a2a\u5411\u5b8c\u5584\u4ea7\u54c1\u7ebf\u548c\u7eb5\u5411\u6574\u5408\u4ea7\u4e1a\u94fe\uff09\u53e6\u5f53\u522b\u8bba\u3002<\/p>\n

6\u3001\u3010\u6811\u5927\u62db\u98ce\u3011\u8981\u533a\u522b\u4e24\u79cd\u884c\u4e1a\uff0c\u4e00\u79cd\u662f\u6709\u95e8\u69db\u3001\u6709\u5148\u53d1\u4f18\u52bf\u7684\uff0cSuccess begets more success\uff08\u6210\u529f\u5bfc\u81f4\u66f4\u5927\u7684\u6210\u529f\uff09\uff1b\u53e6\u4e00\u79cd\u662f\u6ca1\u95e8\u69db\u3001\u540e\u6d6a\u603b\u628a\u524d\u6d6a\u6253\u6b7b\u5728\u6c99\u6ee9\u4e0a\u7684\uff0cSuccess begets more competition\uff08\u6210\u529f\u62db\u81f4\u66f4\u591a\u7684\u7ade\u4e89\uff09\u3002\u5728\u540e\u4e00\u79cd\u884c\u4e1a\uff0c\u6210\u957f\u4f01\u4e1a\u5931\u8d25\u7684\u539f\u56e0\u5f80\u5f80\u5c31\u662f\u56e0\u4e3a\u592a\u6210\u529f\u4e86\uff0c\u6811\u5927\u62db\u98ce\uff0c\u62db\u6765\u592a\u591a\u7ade\u4e89\uff0c\u8702\u62e5\u800c\u81f3\u7684\u65b0\u8fdb\u5165\u8005\u4f7f\u521b\u65b0\u8005\u521a\u5f00\u59cb\u4eab\u53d7\u6210\u529f\u5c31\u5fc5\u987b\u9762\u5bf9\u65e0\u5c3d\u8ddf\u98ce\u548c\u5c71\u5be8\u3002\u4f8b\u5982\u56e2\u8d2d\uff0c\u7a0d\u6709\u4e00\u4e24\u5bb6\u6210\u529f\uff0c\u7531\u4e8e\u95e8\u69db\u4f4e\uff0c\u4e00\u5e74\u5185\u4e2d\u56fd\u5c31\u67093000\u5bb6\u56e2\u8d2d\u7f51\u7ad9\u51fa\u73b0\uff0c\u8c01\u4e5f\u8d5a\u4e0d\u5230\u94b1\u3002\u5373\u4f7f\u662f\u6709\u95e8\u69db\u7684\u884c\u4e1a\uff0c\u4e00\u65e6\u52a8\u4e86\u884c\u4e1a\u8001\u5927\u7684\u5976\u916a\u5f15\u6765\u53cd\u51fb\uff0c\u4e00\u6837\u6b7b\u65e0\u846c\u8eab\u4e4b\u5730\uff0c\u4f8b\u5982\u7f51\u666f\u6d4f\u89c8\u5668\uff08Netscape\uff09\u7684\u5de8\u5927\u6210\u529f\uff0c\u6811\u5927\u62db\u98ce\uff0c\u5f15\u6765\u5fae\u8f6f\u7684\u53cd\u51fb\uff0c\u6700\u540e\u4e0b\u573a\u51c4\u51c9\u3002<\/p>\n

7\u3001\u3010\u65b0\u4ea7\u54c1\u98ce\u9669\u3011\u6210\u957f\u80a1\u8981\u6210\u957f\uff0c\u5c31\u5fc5\u987b\u4e0d\u65ad\u63a8\u9648\u51fa\u65b0\uff0c\u7136\u800c\u65b0\u4ea7\u54c1\u7684\u6295\u5165\u6210\u672c\u662f\u5de8\u5927\u7684\uff0c\u76f8\u5e94\u7684\u98ce\u9669\u4e5f\u662f\u5de8\u5927\u7684\uff0c\u800c\u6536\u76ca\u5374\u662f\u4e0d\u786e\u5b9a\u7684\u3002\u5f3a\u5927\u5982\u53ef\u53e3\u53ef\u4e50\uff0c\u4e5f\u5728\u63a8\u65b0\u54c1\u4e0a\u683d\u8fc7\u5927\u8ddf\u5934\u3002\u7a33\u5065\u7684\u6d88\u8d39\u80a1\u5c1a\u4e14\u5982\u6b64\uff0c\u79d1\u6280\u80a1\u548c\u533b\u836f\u80a1\u5728\u65b0\u4ea7\u54c1\u4e0a\u5403\u7684\u82e6\u5934\u66f4\u662f\u4e0d\u80dc\u679a\u4e3e\u3002\u79d1\u6280\u80a1\u7684\u60b2\u54c0\u662f\u8d39\u4e86\u4e5d\u725b\u4e8c\u864e\u4e4b\u529b\u5f00\u53d1\u51fa\u6765\u7684\u65b0\u4ea7\u54c1\u5e38\u5e38\u4e0d\u88ab\u5e02\u573a\u8ba4\u53ef\uff0c\u533b\u836f\u80a1\u7684\u60b2\u54c0\u5219\u662f\u65b0\u836f\u7684\u5f00\u53d1\u5468\u671f\u65e0\u6bd4\u6f2b\u957f\u3001\u6295\u5165\u5de8\u5927\u800c\u6700\u540e\u7684\u6210\u8d25\u5373\u4f7f\u662f\u4e1a\u5185\u4e13\u5bb6\u4e5f\u96be\u4ee5\u4e8b\u524d\u9884\u3002<\/p>\n

8\u3001\u3010\u5bc4\u751f\u5f0f\u589e\u957f\u3011\u6709\u4e9b\u5c0f\u4f01\u4e1a\u7684\u5feb\u901f\u589e\u957f\u9760\u7684\u662f\u201c\u508d\u5927\u6b3e\u201d\uff0c\u4f8b\u5982\uff0c\u6709\u7684\u662f\u4e3a\u82f9\u679c\u95f4\u63a5\u63d0\u4f9b\u96f6\u90e8\u4ef6\uff0c\u6709\u7684\u662f\u4e3a\u4e2d\u79fb\u52a8\u63d0\u4f9b\u670d\u52a1\uff0c\u57282010\u5e74\u7684\u201c\u4e2d\u5c0f\u76d8\u7ed3\u6784\u6027\u884c\u60c5\u201d\u4e2d\u90fd\u9e21\u72ac\u5347\u5929\uff0c\u57282011\u53c8\u8dcc\u56de\u539f\u5f62\u3002\u5176\u5b9e\uff0c\u5bc4\u751f\u5f0f\u589e\u957f\u5f80\u5f80\u4e0d\u5177\u6301\u7eed\u6027\uff0c\u56e0\u4e3a\u5176\u547d\u8109\u638c\u63e1\u5728\u201c\u5927\u6b3e\u201d\u624b\u4e2d\uff0c\u81ea\u8eab\u7f3a\u4e4f\u6838\u5fc3\u7ade\u4e89\u529b\u548c\u8bae\u4ef7\u6743\u3002\u6709\u4e9b\u6838\u5fc3\u96f6\u90e8\u4ef6\u751f\u4ea7\u5546\u5728\u81ea\u5df1\u7684\u9886\u57df\u5185\u8fbe\u5230\u5be1\u5934\u5784\u65ad\u5730\u4f4d\u8ba9\u4e0b\u6e38\u975e\u4e70\u4e0d\u53ef\uff0c\u63d0\u9ad8\u81ea\u5df1\u4ea7\u54c1\u7684\u8f6c\u6362\u6210\u672c\u8ba9\u4e0b\u6e38\u96be\u4ee5\u66ff\u6362\uff0c\u6216\u8005\u6210\u4e3a\u7ec8\u7aef\u4ea7\u54c1\u7684\u201c\u5356\u70b9\u201d\uff08\u5982\u82f1\u7279\u5c14\uff09\uff0c\u4e8b\u5b9e\u4e0a\u81ea\u5df1\u5df2\u7ecf\u5177\u5907\u6838\u5fc3\u7ade\u4e89\u529b\u548c\u8bae\u4ef7\u6743\u3001\u6210\u4e3a\u201c\u5927\u6b3e\u201d\u7684\uff0c\u53e6\u5f53\u522b\u8bba\u3002<\/p>\n

9\u3001\u3010\u5f3a\u5f29\u4e4b\u672b\u3011\u8bb8\u591a\u6240\u8c13\u7684\u6210\u957f\u80a1\u5176\u5b9e\u5df2\u7ecf\u8fc7\u4e86\u5176\u6210\u957f\u7684\u9ec4\u91d1\u65f6\u671f\uff0c\u5374\u4f9d\u7136\u4eab\u6709\u9ad8\u4f30\u503c\uff0c\u56e0\u4e3a\u4eba\u4eec\u5f80\u5f80\u72af\u4e86\u8fc7\u5ea6\u5916\u63a8\uff08Over-extrapolation\uff09\u7684\u9519\u8bef\uff0c\u8bef\u4ee5\u4e3a\u8fc7\u53bb\u7684\u9ad8\u6210\u957f\u5728\u672a\u6765\u4ecd\u53ef\u6301\u7eed\u3002\u56e0\u6b64\uff0c\u4e70\u6210\u957f\u80a1\u65f6\uff0c\u5bf9\u884c\u4e1a\u6210\u957f\u7a7a\u95f4\u628a\u63e1\u4e0d\u5f53\u3001\u5bf9\u6e17\u900f\u7387\u548c\u9971\u548c\u7387\u8ddf\u8e2a\u4e0d\u7d27\u5c31\u5bb9\u6613\u9677\u5165\u6210\u957f\u9677\u9631\u800c\u652f\u4ed8\u8fc7\u9ad8\u4f30\u503c\u3002<\/p>\n

10\u3001\u3010\u4f1a\u8ba1\u9020\u5047\u3011\u4ef7\u503c\u80a1\u4e5f\u6709\u8fd9\u4e2a\u9677\u9631\uff0c\u4f46\u662f\u6210\u957f\u80a1\u4e2d\u8fd9\u4e2a\u95ee\u9898\u66f4\u666e\u904d\u3002\u4e00\u4e2a\u662f\u5e02\u573a\u671f\u671b50%\u589e\u957f\u7684\u6210\u957f\u80a1\uff0c\u53e6\u4e00\u4e2a\u662f\u5e02\u573a\u671f\u671b10%\u589e\u957f\u7684\u4ef7\u503c\u80a1\uff0c\u54ea\u4e2a\u66f4\u96be\u505a\u5230\uff1f\u505a\u4e0d\u5230\u65f6\uff0c\u4e3a\u907f\u514d\u6234\u7ef4\u65af\u53cc\u6740\uff0c50\u500dPE\u7684\u6210\u957f\u80a1\u548c10\u500dPE\u7684\u4ef7\u503c\u80a1\uff0c\u54ea\u4e00\u4e2a\u66f4\u6709\u52a8\u529b\u53bb\u201c\u52a8\u7528\u4e00\u5207\u624b\u6bb5\u201d\u6765\u8fbe\u5230\u5e02\u573a\u7684\u9884\u671f\uff1f<\/p>\n

\u5404\u7c7b\u4ef7\u503c\u9677\u9631\u7684\u5171\u6027\u662f\u5229\u6da6\u7684\u4e0d\u53ef\u6301\u7eed\u6027\uff0c\u5404\u7c7b\u6210\u957f\u9677\u9631\u7684\u5171\u6027\u662f\u6210\u957f\u7684\u4e0d\u53ef\u6301\u7eed\u6027\u3002<\/strong><\/span>\u6210\u957f\u662f\u4e2a\u597d\u4e1c\u897f\uff0c\u597d\u4e1c\u897f\u4eba\u4eba\u60f3\u8981\uff0c\u60f3\u8981\u7684\u4eba\u592a\u591a\u4e86\uff0c\u5c31\u628a\u4ef7\u683c\u62ac\u9ad8\u4e86\uff0c\u800c\u4eba\u6027\u53c8\u603b\u628a\u672a\u6765\u60f3\u8c61\u5f97\u592a\u7f8e\uff0c\u9884\u671f\u592a\u9ad8\uff0c\u518d\u597d\u7684\u4e1c\u897f\u88ab\u8fc7\u5ea6\u62d4\u9ad8\u540e\u5c31\u5bb9\u6613\u5931\u671b\uff0c\u5931\u671b\u4e4b\u540e\u5c31\u53d8\u6210\u9677\u9631\u4e86\u3002\u6210\u957f\u672c\u8eab\u5e76\u4e0d\u662f\u9677\u9631\uff0c\u4f46\u4eba\u6027\u7684\u5f31\u70b9\u4e2d\u5bf9\u672a\u6765\u6210\u957f\u4e60\u60ef\u6027\u7684\u8fc7\u9ad8\u9884\u671f\u548c\u8fc7\u9ad8\u4f30\u503c\u5374\u662f\u4e0d\u6298\u4e0d\u6263\u7684\u9677\u9631\u3002<\/p>\n

\u5b89\u5168\u8fb9\u9645<\/h5>\n

\u6709\u5b89\u5168\u8fb9\u9645\u7684\u516c\u53f8\u901a\u5e38\u5177\u6709\u5982\u4e0b\u7279\u70b9\uff1a<\/p>\n

1\u3001\u4e1c\u65b9\u4e0d\u4eae\u897f\u65b9\u4eae\uff0c\u7ed9\u70b9\u9633\u5149\u5c31\u707f\u70c2<\/p>\n

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2\u3001\u4f30\u503c\u4f4e\u5230\u8db3\u4ee5\u53cd\u5e94\u5927\u591a\u6570\u53ef\u80fd\u7684\u574f\u60c5\u51b5<\/p>\n

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3\u3001\u6709\u201c\u5197\u4f59\u8bbe\u8ba1\u201d\uff0c\u6709\u201c\u5907\u7528\u7cfb\u7edf\u201d\u6765\u9650\u5236\u4e0b\u8dcc\u7a7a\u95f4<\/p>\n

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4\u3001\u4ef7\u503c\u6613\u4f30\uff0c\u4e0d\u5177\u53cd\u8eab\u6027\uff0c\u53ef\u8d8a\u8dcc\u8d8a\u4e70<\/p>\n

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\u771f\u5047\u98ce\u9669<\/h5>\n

\u4e00\u3001\u611f\u53d7\u5230\u7684\u98ce\u9669\u548c\u771f\u5b9e\u7684\u98ce\u9669<\/p>\n

\u98ce\u9669\u6709\u4e24\u79cd\uff0c\u4e00\u79cd\u662f\u611f\u53d7\u5230\u7684\u98ce\u9669\uff08Perceived Risk\uff09\uff0c\u53e6\u4e00\u79cd\u662f\u771f\u5b9e\u7684\u98ce\u9669\uff08Real Risk\uff09\u3002\u80a1\u7968\u66b4\u6da8\u540e\uff0c\u771f\u5b9e\u7684\u98ce\u9669\u4e0a\u5347\uff0c\u611f\u53d7\u5230\u7684\u98ce\u9669\u5374\u5728\u4e0b\u964d\uff0c\u57286000\u70b9\u80a1\u5e02\u6700\u5371\u9669\u7684\u65f6\u5019\u5927\u5bb6\u611f\u53d7\u5230\u7684\u90fd\u662f\u6b4c\u821e\u5347\u5e73\uff1b\u80a1\u7968\u66b4\u8dcc\u540e\uff0c\u771f\u5b9e\u7684\u98ce\u9669\u4e0b\u964d\uff0c\u611f\u53d7\u5230\u7684\u98ce\u9669\u4e0a\u5347\uff0c\u57282000\u70b9\u80a1\u5e02\u76f8\u5bf9\u4f4e\u8c37\u65f6\u4eba\u4eec\u611f\u53d7\u5230\u7684\u5374\u90fd\u662f\u51c4\u98ce\u82e6\u96e8\u3002<\/p>\n

\u4e58\u98de\u673a\u548c\u4e58\u6c7d\u8f66\u76f8\u6bd4\uff0c\u65c5\u884c\u76f8\u540c\u7684\u8ddd\u79bb\uff0c\u4e58\u6c7d\u8f66\u7684\u6b7b\u4ea1\u7387\u662f\u4e58\u98de\u673a\u768460\u591a\u500d\uff0c\u4f46\u662f\u6709\u98de\u884c\u6050\u60e7\u75c7\u7684\u4eba\u5f88\u591a\u800c\u5bb3\u6015\u4e58\u6c7d\u8f66\u7684\u4eba\u5374\u5f88\u5c11\u3002\u4e58\u98de\u673a\u7684Perceived Risk\u5927\uff0c\u4f46\u662f\u771f\u5b9e\u98ce\u9669\u5c0f\uff08\u51fa\u4e8b\u7684\u6982\u7387\u53ea\u67096\u767e\u4e07\u5206\u4e4b\u4e00\uff09\uff0c\u6240\u4ee5\u5356\u822a\u7a7a\u4fdd\u9669\u662f\u4e00\u95e8\u5f88\u597d\u7684\u751f\u610f\u3002<\/p>\n

\u4e8c\u3001\u66b4\u9732\u7684\u98ce\u9669\u548c\u9690\u85cf\u7684\u98ce\u9669<\/p>\n

\u4ece\u53e6\u4e00\u4e2a\u89d2\u5ea6\u770b\uff0c\u98ce\u9669\u53ef\u4ee5\u5206\u4e3a\u66b4\u9732\u7684\u98ce\u9669\u548c\u9690\u85cf\u7684\u98ce\u9669\u3002\u6211\u4eec\u8981\u627f\u62c5\u66b4\u9732\u7684\u98ce\u9669\uff0c\u56e0\u4e3a\u4eba\u4eec\u5df2\u7ecf\u907f\u4e4b\u60df\u6050\u4e0d\u53ca\uff0c\u5371\u9669\u6027\u5df2\u7ecf\u53cd\u6620\u5728\u4ef7\u683c\u91cc\u4e86\uff0c\u627f\u62c5\u8fd9\u6837\u7684\u98ce\u9669\u4f1a\u6709\u76f8\u5e94\u7684\u9ad8\u56de\u62a5\u3002\u76f8\u53cd\uff0c\u6211\u4eec\u8981\u907f\u5f00\u9690\u85cf\u7684\u98ce\u9669\uff0c\u56e0\u4e3a\u4eba\u4eec\u8fd8\u6ca1\u6709\u610f\u8bc6\u5230\u5b83\u7684\u5b58\u5728\uff0c\u627f\u62c5\u8fd9\u6837\u7684\u98ce\u9669\u6ca1\u6709\u76f8\u5e94\u56de\u62a5\u3002<\/p>\n

911\u4e8b\u4ef6\u53d1\u751f\u540e\uff0c\u4eba\u4eec\u90fd\u4e0d\u6562\u5750\u98de\u673a\u4e86\uff0c\u5176\u5b9e9\u670812\u65e5\u4e0e9\u670810\u65e5\u76f8\u6bd4\uff0c\u66b4\u9732\u7684\u98ce\u9669\u5927\u4e86\u4f46\u662f\u9690\u85cf\u7684\u98ce\u9669\u53cd\u800c\u5c0f\u4e86–\u4e4b\u540e\u768410\u5e74\u662f\u7f8e\u56fd\u822a\u7a7a\u53f2\u4e0a\u6700\u5b89\u5168\u768410\u5e74\u3002911\u4e4b\u540e\u6570\u6708\uff0c\u8bb8\u591a\u4eba\u4ee5\u9a7e\u8f66\u4ee3\u66ff\u4e58\u98de\u673a\uff0c\u53cd\u800c\u5728\u9ad8\u901f\u516c\u8def\u7684\u8f66\u7978\u4e2d\u6bd4\u5f80\u5e74\u591a\u6b7b\u4e861500\u4eba\u3002<\/p>\n

\u80fd\u5426\u533a\u5206\u771f\u5047\u98ce\u9669\u5f80\u5f80\u4e5f\u4f53\u73b0\u4e86\u4e00\u5bb6\u673a\u6784\u7684\u6587\u5316\u548c\u6c34\u5e73\u30021987\u5e7410\u6708\uff0c\u7f8e\u56fd\u80a1\u5e02\u4e00\u5929\u72c2\u6cfb23%\uff0c\u9ad8\u76db\u7684\u98ce\u9669\u5957\u5229\u90e8\u95e8\u635f\u5931\u60e8\u91cd\uff0c\u9c81\u5bbe\u5fae\u7b11\u7740\u5bf9\u56e2\u961f\u8bf4\uff0c\u516c\u53f8\u5bf9\u4f60\u4eec\u5145\u6ee1\u4fe1\u5fc3\uff0c\u5982\u679c\u4f60\u4eec\u60f3\u52a0\u4ed3\u7684\u8bdd\uff0c\u90a3\u5c31\u53bb\u505a\u5427\u3002\u5f62\u6210\u9c9c\u660e\u5bf9\u6bd4\u7684\u662f\uff0c\u5176\u7ade\u4e89\u5bf9\u624bSmith Barney \u5728\u9ed1\u8272\u661f\u671f\u4e00\u4e4b\u540e\u89e3\u96c7\u4e86\u5957\u5229\u90e8\u95e8\u7684\u6240\u6709\u5458\u5de5\u3002<\/p>\n

\u5176\u5b9e\uff0c\u9ed1\u8272\u661f\u671f\u4e00\u4e4b\u540e\uff0c\u66b4\u9732\u7684\u98ce\u9669\u5f88\u5927\uff0c\u4f46\u662f\u9690\u85cf\u7684\u98ce\u9669\u4e0d\u5927\uff1b\u611f\u53d7\u5230\u7684\u98ce\u9669\u5f88\u5927\uff0c\u4f46\u662f\u771f\u5b9e\u7684\u98ce\u9669\u4e0d\u5927\u3002\u80fd\u533a\u5206\u5e76\u5229\u7528\u8fd9\u4e24\u79cd\u98ce\u9669\u7684\u4e0d\u540c\uff0c\u662f\u6210\u529f\u6295\u8d44\u7684\u5fc5\u8981\u6761\u4ef6\u3002<\/p>\n

\u4e09\u3001\u4ef7\u683c\u6ce2\u52a8\u7684\u98ce\u9669\u548c\u672c\u91d1\u6c38\u4e45\u6027\u4e27\u5931\u7684\u98ce\u9669<\/p>\n

\u518d\u6362\u4e2a\u89d2\u5ea6\u770b\uff0c\u98ce\u9669\u8fd8\u53ef\u5206\u4e3a\u4ef7\u683c\u6ce2\u52a8\u7684\u98ce\u9669\u548c\u672c\u91d1\u6c38\u4e45\u6027\u4e27\u5931\u7684\u98ce\u9669\u3002\u5f53\u5e02\u573a\u57285000\u591a\u70b9\u65f6\uff0c\u80a1\u4ef7\u5929\u5929\u5411\u4e0a\uff0c\u98ce\u5e73\u6d6a\u9759\uff0c\u4ef7\u683c\u6ce2\u52a8\u7684\u98ce\u9669\u8c8c\u4f3c\u4e0d\u5927\uff0c\u4f46\u672c\u91d1\u6c38\u4e45\u6027\u4e27\u5931\u7684\u98ce\u9669\u5374\u5de8\u5927\uff1b\u5f53\u5e02\u573a\u57282000\u70b9\u65f6\uff0c\u80a1\u4ef7\u8dcc\u8dcc\u4e0d\u4f11\uff0c\u6ce2\u6d9b\u6c79\u6d8c\uff0c\u4ef7\u683c\u6ce2\u52a8\u7684\u98ce\u9669\u597d\u50cf\u5f88\u5927\uff0c\u5176\u5b9e\u672c\u91d1\u6c38\u4e45\u6027\u4e27\u5931\u7684\u98ce\u9669\u5374\u5df2\u6025\u5267\u7f29\u5c0f\u3002<\/p>\n

\u7f8e\u56fd\u7684VIX\u6307\u6570\uff0c\u8861\u91cf\u7684\u5c31\u662f\u5e02\u573a\u7684\u6ce2\u52a8\u6027\uff0c\u6bcf\u6b21\u5e02\u573a\u7684\u5e95\u90e8\u4f34\u968f\u7740\u7684\u90fd\u662fVIX\u7684\u9ad8\u70b9\uff0c\u4e5f\u5c31\u662f\u5e02\u573a\u6ce2\u52a8\u6027\u6700\u5927\u7684\u65f6\u5019\u3002\u4e3a\u4ec0\u4e48\u4eba\u4eec\u5e38\u5e38\u4f1a\u5728\u5e95\u90e8\u65a9\u4ed3\u5462\uff1f\u5c31\u662f\u56e0\u4e3a\u5e02\u573a\u5e95\u90e8\u5f80\u5f80\u4e5f\u662f\u5e02\u573a\u6ce2\u52a8\u6700\u5267\u70c8\u7684\u65f6\u5019\uff0c\u800c\u5927\u591a\u6570\u6295\u8d44\u8005\u627f\u62c5\u80a1\u4ef7\u6ce2\u52a8\u98ce\u9669\u7684\u80fd\u529b\u662f\u5f88\u5f31\u7684\uff0c\u5e76\u4e14\u5e38\u5e38\u5728\u5e02\u573a\u5e95\u90e8\u628a\u6ce2\u52a8\u6027\u98ce\u9669\u6df7\u540c\u4e3a\u672c\u91d1\u6c38\u4e45\u6027\u4e27\u5931\u7684\u98ce\u9669\u3002<\/p>\n

\u6709\u4e2a\u6545\u4e8b\u8bf4\u4e00\u4e2a\u5931\u604b\u7684\u4eba\u627e\u5230\u4e00\u4e2a\u8001\u548c\u5c1a\uff0c\u4ed6\u8bf4\u5e08\u7236\u554a\uff0c\u8fd9\u4e2a\u4e8b\u60c5\u6211\u600e\u4e48\u90fd\u653e\u4e0d\u4e0b\uff0c\u8001\u548c\u5c1a\u5c31\u8ba9\u4ed6\u62ff\u7740\u4e00\u8336\u676f\uff0c\u7ed9\u4ed6\u5012\u70ed\u6c34\uff0c\u6c34\u6ee1\u4e86\u70eb\u5230\u4ed6\u7684\u624b\uff0c\u4ed6\u5c31\u628a\u676f\u5b50\u653e\u4e0b\u6765\uff0c\u8001\u548c\u5c1a\u8bf4\uff0c\u8fd9\u4e2a\u4e8b\u60c5\u5c31\u8ddf\u8fd9\u676f\u8336\u662f\u4e00\u6837\u7684\uff0c\u75db\u4e86\u5c31\u653e\u4e0b\u4e86\u3002\u5f88\u591a\u4eba\u505a\u80a1\u7968\u4e5f\u662f\u4e00\u6837\u7684\uff0c\u6da8\u4e86\uff0c\u723d\u4e86\uff0c\u5c31\u6ee1\u4ed3\uff1b\u8dcc\u4e86\uff0c\u75db\u4e86\uff0c\u5c31\u6e05\u4ed3\u3002\u4f4e\u70b9\u4f4e\u4ed3\u4f4d\u3001\u9ad8\u70b9\u9ad8\u4ed3\u4f4d\u5c31\u662f\u8fd9\u4e48\u6765\u7684\u3002\u5176\u5b9e\uff0c\u5bf9\u4e8e\u9006\u5411\u6295\u8d44\u8005\u6765\u8bf4\uff0c\u6700\u75db\u7684\u65f6\u5019\uff0c\u5f80\u5f80\u662f\u6700\u4e0d\u8be5\u653e\u624b\u7684\u65f6\u5019\u3002\u6b63\u5982\u7d22\u7f57\u65af\u6240\u8bf4\uff0c\u5982\u679c\u4f60\u627f\u53d7\u4e0d\u4e86\u5931\u8d25\u7684\u75db\u82e6\uff0c\u5c31\u4e0d\u8981\u5165\u5e02\uff0c\u56e0\u4e3a\u6ca1\u6709\u4eba\u80fd\u591f\u767e\u6218\u767e\u80dc\u3002<\/p>\n

\u7136\u800c\uff0c\u5bf9\u4e8e\u7ba1\u7406\u4ed6\u4eba\u8d44\u4ea7\u7684\u804c\u4e1a\u6295\u8d44\u8005\u6765\u8bf4\uff0c\u5e02\u573a\u6ce2\u52a8\u7684\u98ce\u9669\u5374\u662f\u5b9e\u5b9e\u5728\u5728\u7684\u98ce\u9669\uff0c\u5e76\u4e14\u5728\u5ba2\u6237\u8d4e\u56de\u6216\u8005\u98ce\u63a7\u5f3a\u5236\u6b62\u635f\u65f6\uff0c\u5c31\u4f1a\u8f6c\u5316\u4e3a\u672c\u91d1\u6c38\u4e45\u6027\u4e27\u5931\u7684\u98ce\u9669\u3002\u6240\u4ee5\uff0c\u5bf9\u4e8e\u6bcf\u4e00\u4e2a\u57fa\u91d1\u7ecf\u7406\u6765\u8bf4\uff0c\u6210\u529f\u7684\u524d\u63d0\u662f\u7ba1\u7406\u9002\u5408\u5176\u6295\u8d44\u98ce\u683c\u7684\u4ea7\u54c1\u548c\u627e\u5230\u9002\u5408\u5176\u6295\u8d44\u98ce\u683c\u7684\u5ba2\u6237\u7fa4\u3002<\/p>\n

\u56db\u3001\u771f\u5047\u98ce\u9669<\/p>\n

\u4eba\u4eec\u5e38\u8bf4\u9ad8\u98ce\u9669\u9ad8\u56de\u62a5\uff0c\u4f4e\u98ce\u9669\u4f4e\u56de\u62a5\u3002\u5176\u5b9e\uff0c\u98ce\u9669\u548c\u56de\u62a5\u5e38\u5e38\u4e0d\u6210\u6b63\u6bd4\u3002\u6295\u8d44\u4e0d\u53ef\u80fd\u4e0d\u627f\u62c5\u98ce\u9669<\/strong>\uff0c\u6210\u529f\u7684\u6295\u8d44\u5c31\u662f\u8981\u627f\u62c5\u90a3\u4e9b\u5df2\u7ecf\u66b4\u9732\u7684\u3001\u5927\u5bb6\u90fd\u611f\u53d7\u5230\u7684\u3001\u6709\u76f8\u5e94\u98ce\u9669\u6298\u4ef7\u4f46\u662f\u771f\u5b9e\u5371\u9669\u6027\u5374\u5f88\u5c0f\u7684\u201c\u5047\u201d\u98ce\u9669\u3002<\/strong><\/span><\/p>\n

 <\/p>\n

\u539f\u6587\u94fe\u63a5\uff1a<\/h6>\n

\u4ebf\u5229\u8fbe: \u90b1\u56fd\u9e6d\uff1a\u4ef7\u503c\u6295\u8d44\u8005\u5982\u4f55\u6b62\u635f\uff1f – \u96ea\u7403<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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