{"id":5115,"date":"2021-05-09T19:43:11","date_gmt":"2021-05-09T11:43:11","guid":{"rendered":"https:\/\/ixyzero.com\/blog\/?p=5115"},"modified":"2021-05-09T19:43:11","modified_gmt":"2021-05-09T11:43:11","slug":"note%e7%8e%8b%e6%85%a7%e6%96%87%e6%b8%85%e5%8d%8e%e4%ba%a7%e5%93%81%e8%af%be-20201009","status":"publish","type":"post","link":"https:\/\/ixyzero.com\/blog\/archives\/5115.html","title":{"rendered":"[note]\u738b\u6167\u6587\u6e05\u534e\u4ea7\u54c1\u8bfe-20201009"},"content":{"rendered":"\n<p>=Start=<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u7f18\u7531\uff1a<\/h4>\n\n\n\n<p>\u7ee7\u7eed\u62bd\u65f6\u95f4\u91cd\u6e29\u3001\u6574\u7406\u4e00\u4e0b\u4e4b\u524d\u6536\u96c6\u5230\u7684\u738b\u6167\u6587\u5728\u6e05\u534e\u5f00\u7684\u300a\u4e92\u8054\u7f51\u4ea7\u54c1\u7ba1\u7406\u300b\u8bfe\u7a0b\u7684\u5185\u5bb9\uff0c\u65b9\u4fbf\u4ee5\u540e\u53c2\u8003\u5b66\u4e60\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6b63\u6587\uff1a<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">\u53c2\u8003\u89e3\u7b54\uff1a<\/h5>\n\n\n\n<p>\u5404\u5bb6\u90fd\u6709\u5404\u5bb6\u7684\u6218\u7565\u7406\u8bba\uff0c\u4f46\u662f\u4e0d\u5c11\u771f\u5b9e\u6709\u6548\u7684\u6218\u7565\u5e76\u4e0d\u5e7f\u4e3a\u6d41\u4f20\uff08\u53ea\u5728\u5c0f\u8303\u56f4\u5185\u6709\u4eba\u77e5\u9053\uff09\u3002<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#a30003\"><strong>\u6bcf\u4ef6\u4e8b\u7684\u6210\u8d25\u662f\u7531\u591a\u4e2a\u8981\u7d20\u51b3\u5b9a\u7684\u3002\u6ca1\u6709\u5355\u7eaf\u7684\u51b3\u5b9a\u8bba\u6216\u65e0\u7528\u8bba\u3002<\/strong><\/p>\n\n\n\n<p>\u505a\u6b63\u786e\u7684\u4e8b\u60c5\uff0c\u800c\u4e0d\u662f\u5bb9\u6613\u7684\u4e8b\u60c5\u3002\u505a\u6218\u7565\u4e0a\u6b63\u786e\u7684\u4e8b\u60c5\u8981\u6bd4\u7acb\u5373\u83b7\u5229\u66f4\u91cd\u8981\u3002think long term!<\/p>\n\n\n\n<p><span style=\"color:#a30003\" class=\"has-inline-color\">\u4e3a\u5e02\u573a\u5339\u914d\u4e00\u4e2a\u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u53cd\u8fc7\u6765\u3002\uff08\u5148\u6709\u9700\u6c42\u518d\u6709\u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u6709\u4e86\u4ea7\u54c1\u4e4b\u540e\u4eba\u4e3a\u7684\u5bfb\u627e\/\u521b\u9020\u9700\u6c42\u3002\uff09<\/span><\/p>\n\n\n\n<p>\u628a\u4ea7\u54c1\u505a\u597d\uff0c\u4e0d\u5982\u628a\u4ea7\u54c1\u505a\u5bf9\uff0c\u5feb\u901f\u8fbe\u5230 PMF \u72b6\u6001\uff08Product\/Market Fit\uff0c\u4ea7\u54c1\u5e02\u573a\u5339\u914d\uff09\uff01<\/p>\n\n\n\n<p>\u7528STP\u7406\u8bba\u505a\u5e02\u573a\u5212\u5206\u548c\u9009\u62e9\u2014\u2014STP\uff08Segmenting\u3001 Targeting\u3001 Positioning\uff09\uff0cS \u662f\u5bf9\u5e02\u573a\u505a\u5212\u5206\uff0cT \u662f\u5728\u5212\u5206\u5b8c\u7684\u5e02\u573a\u91cc\u9009\u4e00\u5757\u4f5c\u4e3a\u76ee\u6807\u5e02\u573a\uff0c P \u662f\u4ea7\u54c1\u548c\u5e02\u573a\uff08\u4f9b\u7ed9\u7aef\uff09 \u7684\u8fde\u63a5\u3002<\/p>\n\n\n\n<p>4P\u7406\u8bba\u2014\u2014<strong>Price\u3001 Product\u3001 Place\u3001 Promotion\uff08\u4ef7\u683c\u3001 \u4ea7\u54c1\u3001 \u6e20\u9053\u3001 \u63a8\u5e7f\uff09\u3002<\/strong><\/p>\n\n\n\n<p><strong><span style=\"color:#a30003\" class=\"has-inline-color\">\u8981\u5728\u4e0d\u540c\u9636\u6bb5\u9009\u62e9\u505a\u4e0d\u540c\u7684\u4e8b\u60c5\u3002<\/span><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\u4e00\u3001 \u6807\u51c6\u5316\u6218\u7565\u548c\u6709\u6548\u6218\u7565<\/h4>\n\n\n\n<p>\u5173\u4e8e\u6218\u7565\u6709\u5404\u79cd\u6d41\u6d3e\uff0c\u8fd9\u4e9b\u6d41\u6d3e\u90fd\u5404\u6709\u5404\u7684\u95ee\u9898\u3002\u660e\u8328\u4f2f\u683c\u8bb2\u8fc7\u6218\u7565\u7684 10 \u5927\u6d41\u6d3e\uff0c\u5176\u4e2d\u4e00\u4e2a\u6d41\u6d3e\u53eb\u4f01\u4e1a\u5bb6\u6d41\u6d3e\uff0c\u4e3b\u8981\u542b\u4e49\u662f\u6218\u7565\u662f\u4f01\u4e1a\u5bb6\u6d1e\u5bdf\uff0c\u8fd9\u5c31\u53d8\u6210\u4e00\u79cd\u4e0d\u53ef\u4f20\u6388\u4e0d\u53ef\u8a00\u8868\u7684\u4e1c\u897f\u4e86\u3002MBB \u7b49\u54a8\u8be2\u516c\u53f8\u6709\u5f88\u591a\u6218\u7565\u7684\u65b9\u6cd5\u8bba\uff0c\u6bd4\u5982\u8bf4\u8fc8\u514b\u6ce2\u7279\u7684\u4e94\u529b\u6a21\u578b\u548c\u4e09\u5927\u6218\u7565\uff0c\u4f46\u8fc8\u514b\u6ce2\u7279\u4f5c\u4e3a\u6218\u7565\u5927\u5e08\u4ed6\u81ea\u5df1\u7684\u4f01\u4e1a\u4e5f\u5012\u95ed\u4e86\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u5e02\u9762\u4e0a\u5e7f\u4e3a\u6d41\u4f20\u7684\u7406\u8bba\u901a\u5e38\u662f\u65e0\u6548\u7684\uff0c\u8001\u738b\u7814\u7a76\u8fc7\u5f88\u591a\u4e66\u4e4b\u540e\u610f\u8bc6\u5230\uff0c<strong><span style=\"color:#a30003\" class=\"has-inline-color\">\u6709\u4e9b\u6709\u6548\u7684\u6218\u7565\u53ef\u80fd\u5e38\u5e38\u5e76\u4e0d\u5e7f\u4e3a\u6d41\u4f20\u3002<\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#a30003\">\u4f01\u4e1a\u7684\u6218\u7565\u6709\u65f6\u5019\u5c31\u662f\u8fd9\u6837\uff0c\u6709\u4e00\u4e2a\u731c\u6d4b\u3001\u5047\u8bbe\u3001\u9a8c\u8bc1\u7684\u8fc7\u7a0b\uff0c\u4f46\u662f\u4eba\u6cbb\u75c5\u7684\u53cd\u9988\u5468\u671f\u6bd4\u8f83\u77ed\uff0c\u800c\u4f01\u4e1a\u7684\u53cd\u9988\u5468\u671f\u4f1a\u5f88\u957f\uff0c\u505a\u4e00\u4e2a\u6218\u7565\u8f6c\u578b\u548c\u843d\u5730\u8981 2 \u5e74\u65f6\u95f4\u5f88\u6b63\u5e38\uff0c\u4e00\u65e6\u5931\u8d25\u4e86\u51e0\u6b21\u4e4b\u540e\u516c\u53f8\u5c31\u5b8c\u86cb\u4e86\u3002<\/p>\n\n\n\n<p>\u6807\u51c6\u5316\u6218\u7565\u4e4b\u6240\u4ee5\u6d41\u884c\u662f\u56e0\u4e3a\u8fd9\u4e9b\u662f\u53ef\u89c4\u6a21\u5316\u590d\u5236\u7684\uff0c\u5176\u5b9e MBB \u8fd9\u4e9b\u54a8\u8be2\u516c\u53f8\u5c31\u90a3\u4e48\u51e0\u677f\u65a7\uff0c\u6765\u4e86\u4e4b\u540e\u5728\u516c\u53f8\u5957\u4e00\u4e0b\uff0c\u81f3\u4e8e\u6709\u6ca1\u6709\u6548\u679c\u4e0d\u77e5\u9053\u3002<\/p>\n\n\n\n<p><span style=\"color:#a30003\" class=\"has-inline-color\">Strategy \u5e94\u8be5\u662f\u5f88\u591a\u4e2a\u8981\u7d20\u53e0\u52a0\u5728\u4e00\u8d77\u624d\u80fd\u5f62\u6210\u4e00\u4e2a\u6709\u6548\u7684\u6218\u7565\uff0c\u5982\u679c\u4e00\u4e2a\u7b80\u5355\u7684\u4e00\u4e24\u6761\u6218\u7565\u5c31\u80fd\u6709\u6548\u7684\u8bdd\uff0c\u5c31\u8bc1\u660e\u4f60\u7684\u4e1a\u52a1\u7ecf\u8425\u3001\u7ec4\u7ec7\u60c5\u51b5\u3001\u4ea7\u4e1a\u72b6\u51b5\u8fd8\u6ca1\u5230\u6df1\u6c34\u533a\u3002<\/span>\u63a8\u8350\u4e00\u672c\u4e66\u53eb\u300a\u597d\u6218\u7565\u3001\u574f\u6218\u7565\u300b\uff0c\u8fd9\u672c\u4e66\u867d\u7136\u4e0d\u4f1a\u6559\u4f60\u600e\u4e48\u505a\u6218\u7565\uff0c\u4f46\u53ef\u4ee5\u544a\u8bc9\u4f60\u4e3a\u4ec0\u4e48\u4e00\u4e9b\u6218\u7565\u662f\u574f\u6218\u7565\uff0c\u6709\u4e9b\u6218\u7565\u4e3a\u4ec0\u4e48\u884c\u4e0d\u901a\u3002<\/p>\n\n\n\n<p><strong>\u4e0d\u7ba1\u662f\u5e02\u9762\u4e0a\u6d41\u884c\u7684\u4e66\uff0c\u8fd8\u662f\u5927\u5bb6\u6240\u5728\u7684\u5c97\u4f4d\u7684\u7ba1\u7406\u8005\uff0c\u4f1a\u6709\u5e38\u89c1\u7684\u4e24\u79cd\u9519\u8bef\u8ba4\u77e5\uff1a\u51b3\u5b9a\u8bba\u548c\u65e0\u7528\u8bba\u3002<\/strong><span style=\"color:#a30003\" class=\"has-inline-color\">\u51b3\u5b9a\u8bba\u5c31\u662f\u8ba4\u4e3a\u81ea\u5df1\u6240\u5728\u7684\u5c97\u4f4d\u51b3\u5b9a\u4e00\u5207\uff0c\u516c\u53f8\u4e0d\u597d\u5c31\u662f\u81ea\u5df1\u6240\u5728\u7684\u90e8\u95e8\u505a\u5f97\u4e0d\u591f\u597d\u6216\u8005\u8d44\u6e90\u4e0d\u591f\uff0c\u516c\u53f8\u597d\u5c31\u662f\u56e0\u4e3a\u81ea\u5df1\u7684\u90e8\u95e8\u505a\u5f97\u597d\uff1b\u65e0\u7528\u8bba\u5c31\u662f\u53cd\u8fc7\u6765\u89c9\u5f97\u81ea\u5df1\u6240\u5728\u7684\u90e8\u95e8\u6ca1\u5565\u7528\u3002<\/span>\u7f8e\u56e2\u5927\u5927\u5c0f\u5c0f\u51e0\u5341\u4e2a\u90e8\u95e8\uff0c\u6709\u8fd9\u4e24\u79cd\u9519\u8bef\u8ba4\u77e5\u7684\u90fd\u5f88\u591a\uff0c\u5e02\u9762\u4e0a\u5f88\u591a\u7684\u4e66\u4e3a\u4e86\u8425\u9500\u81ea\u5df1\u4e5f\u4f1a\u5ba3\u626c\u51b3\u5b9a\u8bba\uff0c\u4f46\u5176\u5b9e\u4e0d\u662f\u8fd9\u6837\uff0c<strong><span style=\"color:#a30003\" class=\"has-inline-color\">\u6bcf\u4ef6\u4e8b\u7684\u6210\u8d25\u662f\u591a\u4e2a\u8981\u7d20\u51b3\u5b9a\u7684\u3002<\/span><\/strong><\/p>\n\n\n\n<p><strong>\u4e00\u4e2a\u4ea7\u54c1\u7ecf\u7406\u4e0a\u6ca1\u4e0a\u9053\u7684\u6700\u5927\u7684\u6807\u51c6\u5728\u4e8e\u77e5\u4e0d\u77e5\u9053\u4e0d\u53bb\u505a\u4ec0\u4e48\uff0c\u6bd4\u5982\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u90a3\u5ba2\u6237\u8981\u6c42\u7684\u529f\u80fd\u505a\u4e0d\u505a\uff0c\u6bd4\u5982\u8001\u677f\u8bf4\u7ade\u4e89\u5bf9\u624b\u5df2\u7ecf\u4e0a\u7ebf\u4e86\u8fd9\u4e2a\u529f\u80fd\u4f60\u4e3a\u4ec0\u4e48\u4e0d\u4e0a\u3002<\/strong>\u7f8e\u56e2\u516c\u53f8\u5185\u6709\u4e00\u53e5\u8bdd\u53eb<strong><span style=\"color:#a30003\" class=\"has-inline-color\">\u505a\u6b63\u786e\u7684\u4e8b\u60c5\u800c\u4e0d\u662f\u505a\u5bb9\u6613\u7684\u4e8b\u60c5\uff0c\u505a\u6b63\u786e\u7684\u4e8b\u90fd\u5f88\u8270\u96be\uff0c\u9700\u8981\u62d2\u7edd\u5f88\u591a\u4eba\uff0c\u800c\u4f60\u8981\u7528\u81ea\u5df1\u5bf9 Strategy \u7684\u7406\u89e3\u6765\u5224\u65ad\u3002<\/span><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4e8c\u3001 Strategy &amp; Product<\/h4>\n\n\n\n<p><span style=\"color:#a30003\" class=\"has-inline-color\">\u6709\u4e2a\u6982\u5ff5\u53eb PMF\uff08Product Market Fit\uff09\uff0c\u6700\u65e9\u662f Benchmark \u7684\u4eba\u63d0\u51fa\u6765\u7684\uff0c\u53d1\u626c\u5149\u5927\u662f\u9760\u9a6c\u514b\u5b89\u5fb7\u68ee\u3002\u8fd9\u4e2a\u6982\u5ff5\u5927\u81f4\u7684\u610f\u601d\u662f\u4e3a\u4ea7\u54c1\u5339\u914d\u4e00\u4e2a\u5e02\u573a\uff0c\u6216\u4e3a\u5e02\u573a\u5339\u914d\u4e00\u4e2a\u4ea7\u54c1\u3002\u8001\u738b\u8ba4\u4e3a\u540e\u8005\u624d\u662f\u6b63\u786e\u7684\uff0c\u5982\u679c\u4e3a\u4e86\u4ea7\u54c1\u800c\u627e\u4e00\u4e2a\u5e02\u573a\uff0c\u90a3\u5e38\u5e38\u5c31\u505a\u53cd\u4e86\u3002<\/span><\/p>\n\n\n\n<p>\u5f88\u591a\u65e9\u671f\u516c\u53f8\u6210\u8d25\u7684\u70b9\u5c31\u5728\u4e8e\u662f\u5426\u627e\u5230\u4e86 PMF\u3002\u5f88\u591a\u516c\u53f8\u6ca1\u627e\u5230 PMF \u5374\u5728\u53d1\u529b\uff0c\u53e6\u5916\u4e00\u79cd\u9519\u8bef\u7684\u884c\u4e3a\u662f\u627e\u5230\u4e86 PMF \u5374\u6ca1\u6709\u52a0\u5927\u8d44\u6e90\u641e\uff0c\u66f4\u591a\u7684\u56e2\u961f\u662f\u5728\u627e PMF \u7684\u8fc7\u7a0b\u4e2d\u4e27\u5931\u4e86\u4fe1\u5fc3\u800c\u89e3\u6563\u6389\u4e86\u3002 \u627e\u5230 PMF \u662f\u4e00\u4e2a\u5f88\u96be\u7684\u95ee\u9898\uff0c\u540e\u9762\u7684\u51e0\u4e2a\u7406\u8bba\u90fd\u548c\u300a\u5e02\u573a\u8425\u9500\u300b\u6709\u5173\uff0c \u8fd9\u672c\u4e66\u91cc\u5f88\u591a\u7406\u8bba\u5c31\u662f\u5728\u5e2e\u4f60\u627e\u5230\u8fd9\u4e2a PMF\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4e09\u3001 STP \u7406\u8bba<\/h4>\n\n\n\n<p><span style=\"color:#a30003\" class=\"has-inline-color\">\u6709\u4e2a\u7406\u8bba\u662f STP\uff08Segmenting\u3001 Targeting\u3001 Positioning\uff09\uff0cS \u662f\u5bf9\u5e02\u573a\u505a\u5212\u5206\uff0cT \u662f\u5728\u5212\u5206\u5b8c\u7684\u5e02\u573a\u91cc\u9009\u4e00\u5757\u4f5c\u4e3a\u76ee\u6807\u5e02\u573a\uff0c P \u662f\u4ea7\u54c1\u548c\u5e02\u573a\uff08\u4f9b\u7ed9\u7aef\uff09 \u7684\u8fde\u63a5\u3002<\/span>\u8fd9\u4e2a\u7406\u8bba\u542c\u8d77\u6765\u7b80\u5355\uff0c \u4f46\u5927\u5bb6\u5343\u4e07\u4e0d\u8981\u89c9\u5f97\u542c\u4e0d\u61c2\u7684\u7406\u8bba\u624d\u725b\u903c\uff0c STP \u8fd9\u4e2a\u7406\u8bba\u867d\u7136\u7b80\u5355\u4f46\u975e\u5e38\u725b\u6709\u975e\u5e38\u795e\u5947\u7684\u6548\u5e94\uff0c \u4f60\u5982\u679c\u975e\u5e38\u6709\u6548\u5730\u5e94\u7528\u4e86\u8fd9\u4e2a\u7406\u8bba\u53ef\u4ee5\u5e2e\u4f60\u5f88\u6709\u6548\u5730\u627e\u5230 PMF \u91cc\u7684 M \u548c P\uff0c \u8fd9\u662f\u4e00\u4e2a\u5f88\u91cd\u8981\u7684 PMF \u7684\u65b9\u6cd5\u8bba\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">1. Segmenting<\/h5>\n\n\n\n<p><strong><span style=\"color:#a30003\" class=\"has-inline-color\">\u6211\u4eec\u9996\u5148\u8981\u5bf9\u5e02\u573a\u505a\u5212\u5206\u3002\u9996\u5148\u8981\u9009\u62e9\u6b63\u786e\u7684\u5750\u6807\u7cfb\u6765\u5212\u5206\u5e02\u573a\uff0c\u5f88\u591a\u4e8b\u60c5\u96be\u89e3\u51b3\u53ef\u80fd\u5c31\u662f\u5750\u6807\u7cfb\u9009\u9519\u4e86<\/span><\/strong>\uff0c\u6bd4\u5982\u6211\u4eec\u8981\u63cf\u8ff0\u4e00\u4e2a\u4eba\u5728\u54ea\u662f\u7528\u7ecf\u7eac\u5ea6\uff0c\u5730\u7403\u7684\u7ecf\u7eac\u5ea6\u662f\u7528\u7403\u9762\u5750\u6807\u7cfb\u6784\u5efa\u7684\uff0c\u4f46\u6211\u4eec\u5b66\u89e3\u6790\u51e0\u4f55\u7684\u65f6\u5019\u5b66\u7684\u662f\u5e73\u9762\u76f4\u89d2\u5750\u6807\u7cfb\uff0c\u7ecf\u7eac\u5ea6\u4e4b\u6240\u4ee5\u7528\u7403\u9762\u5750\u6807\u7cfb\u66f4\u4f18\uff0c\u662f\u56e0\u4e3a\u7403\u9762\u5750\u6807\u7cfb\u628a 3 \u4e2a\u53c2\u6570\u63cf\u8ff0\u7684\u4f4d\u7f6e\u7f29\u51cf\u4e3a 2 \u4e2a\u53c2\u6570\u4e86\uff0c\u4e14\u7ecf\u5ea6\u548c\u65f6\u95f4\u76f8\u5173\u3001\u7eac\u5ea6\u548c\u6e29\u5ea6\u76f8\u5173\uff0c\u7403\u9762\u5750\u6807\u7cfb\u548c\u751f\u6d3b\u66f4\u52a0\u76f8\u5173\u3002<strong>\u6211\u4eec\u5728\u5206\u6790\u4e00\u4e2a\u4e1a\u52a1\u641e\u4e0d\u660e\u767d\u7684\u65f6\u5019\uff0c\u53ef\u4ee5\u6362\u4e2a\u5750\u6807\u7cfb\u641e\u4e00\u4e0b\u3002<\/strong><\/p>\n\n\n\n<p><span style=\"color:#a30003\" class=\"has-inline-color\">\u5750\u6807\u7cfb\u7684\u5212\u5206\u53ef\u4ee5\u6709\u975e\u5e38\u591a\u7684\u7ef4\u5ea6\uff0c \u628a\u54ea\u4e9b\u8981\u7d20\u9009\u5165\u5750\u6807\u7cfb\u4e2d\uff0c \u662f\u975e\u5e38\u6839\u672c\u6027\u5730\u5f71\u54cd\u4f60\u5bf9\u8fd9\u4e2a\u884c\u4e1a\u548c\u751f\u610f\u548c\u4ea7\u54c1\u7684\u770b\u6cd5\u7684\u3002<\/span><\/p>\n\n\n\n<p>\u4e8b\u5b9e\u4e0a\u5982\u679c\u9009\u5bf9\u4e86\u5750\u6807\u8f74\u53bb\u5206\u6790\uff0c\u90a3\u4e48\u5f88\u591a\u65f6\u5019\u7ed3\u679c\u4f1a\u81ea\u5df1\u5448\u73b0\u3002<strong>\u738b\u5174\u7ecf\u5e38\u8bf4\u4e00\u53e5\u8bdd\uff0c\u5c31\u662f\u5982\u679c\u4f60\u5206\u6790\u5f97\u8db3\u591f\u597d\uff0c\u90a3\u4e48\u51b3\u7b56\u4f1a\u81ea\u5df1\u5448\u73b0\u7684\u3002\u5982\u679c\u4f60\u8981\u505a\u4e00\u4e2a\u5f88\u8270\u96be\u7684\u51b3\u7b56\uff0c\u90a3\u53ef\u80fd\u662f\u4f60\u7684\u5206\u6790\u4e0d\u591f\u597d\uff0c\u4f60\u6ca1\u6709\u9009\u62e9\u6b63\u786e\u7684\u7ef4\u5ea6\u548c\u9897\u7c92\u5ea6\u53bb\u5206\u6790\uff0c\u6240\u4ee5\u600e\u4e48\u505a\u90fd\u5f88\u8270\u96be\u3002<\/strong><\/p>\n\n\n\n<p>\u8fd9\u8282\u8bfe\u63d0\u5230\u7684 PMF\u3001 STP\u3001 4P\u3001 \u521b\u65b0\u7684\u6269\u6563\uff0c \u5927\u5bb6\u90fd\u4e0d\u8981\u628a\u8fd9 4 \u4e2a\u6982\u5ff5\u5272\u88c2\u5f00\u6765\u5730\u53bb\u770b\uff0c\u4ed6\u4eec\u662f\u4e00\u56de\u4e8b\uff0c\u6211\u4eec\u8981\u53cd\u590d\u5730\u53bb\u6821\u9a8c\u8fd9 4 \u4e2a\u6982\u5ff5\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">2. Targeting<\/h5>\n\n\n\n<p>\u7b2c\u4e8c\u4e2a\u662f Targeting\uff0c \u4f46\u7edd\u5bf9\u4e0d\u662f Segmenting \u641e\u5b8c\u4e86\u5728\u641e Targeting\uff0c \u6709\u65f6\u5019\u662f Targeting \u627e\u4e0d\u5230\u597d\u7684\u76ee\u6807\u56de\u8fc7\u5934\u6765\u91cd\u65b0\u505a Segmenting\u3002<strong><span style=\"color:#a30003\" class=\"has-inline-color\">T \u5982\u679c\u627e\u4e0d\u5230\u53ef\u80fd\u662f S \u7684\u7ef4\u5ea6\u6ca1\u627e\u597d\u6216\u8005\u9897\u7c92\u5ea6\u4e0d\u5bf9\u3002<\/span><\/strong>\u505a T \u7684\u65f6\u5019\uff0c\u8981\u6e05\u695a\u81ea\u5df1\u5728\u627e\u5207\u5165\u70b9\u8fd8\u662f\u627e\u5e02\u573a\u7a7a\u95f4\uff0c\u8fd9\u4e2a\u5dee\u522b\u662f\u5f88\u5927\u7684\uff0c\u6bd4\u5982\u6821\u5185\u7f51\u7684\u5207\u5165\u70b9\u662f\u6821\u56ed\u5e02\u573a\uff0c\u4f46\u76ee\u6807\u5e02\u573a\u8fd8\u662f\u6240\u6709\u7684\u4eba\u7fa4\u3002<span style=\"color:#a30003\" class=\"has-inline-color\">\u9009\u5e02\u573a\u7a7a\u95f4\u7684\u65f6\u5019\u4f60\u8981\u9009\u4ece\u957f\u671f\u7684\u7ef4\u5ea6\u6765\u770b\u5bf9\u81ea\u5df1\u6700\u6709\u5229\u7684\uff0c\u957f\u671f\u6709\u5229\u7684\u610f\u601d\u662f\u4e0d\u5b58\u5728\u4e00\u4e2a\u5e02\u573a\u673a\u4f1a\uff0c\u4f60\u770b\u5230\u4e86\u522b\u4eba\u6ca1\u770b\u5230\uff0c\u6240\u4ee5\u522b\u4eba\u4e5f\u5728\u627e\u673a\u4f1a\uff0c\u4f60\u8981\u5c3d\u53ef\u80fd\u907f\u514d\u4e00\u79cd\u72b6\u51b5\u5c31\u662f\u4f60\u9009\u4e86\u4e00\u4e2a\u5e02\u573a\u7a7a\u95f4\uff0c\u522b\u4eba\u4e5f\u9009\u4e86\u4e00\u4e2a\u7a7a\u95f4\uff0c\u5404\u641e\u4e86 5 \u5e74\u4e4b\u540e\u53d1\u73b0\u522b\u4eba\u641e\u4f60\u5f88\u5bb9\u6613\uff0c\u4f60\u641e\u522b\u4eba\u5f88\u96be\u3002<\/span>\u6bd4\u5982\u8bf4\u997f\u4e86\u4e48\u3002<\/p>\n\n\n\n<p>\u5176\u5b9e T \u7684\u9009\u62e9\uff0c\u4e0d\u540c\u7684\u5e02\u573a\u7ade\u4e89\u73af\u5883\u4e0d\u4e00\u6837\uff0c\u5c24\u5176\u8981\u8b66\u60d5\u4f60\u7684\u5e02\u573a\u7a7a\u95f4\u9009\u5f97\u592a\u5927\u4e86\uff0c\u5176\u4ed6\u4eba\u91c7\u7528\u4e13\u6ce8\u8fd9\u4e2a\u6218\u7565\uff0c\u5207\u6389\u4f60\u4e00\u5c0f\u5757\u7684\u5e02\u573a\uff0c\u8fd9\u4e2a\u5e02\u573a\u8db3\u591f\u517b\u6d3b\u8fd9\u4e00\u5bb6\u516c\u53f8\uff0c\u8fd9\u4e2a\u65f6\u5019\u4f60\u5c31\u9762\u4e34\u4e86\u88ab\u4eba\u80a2\u89e3\u7684\u98ce\u9669\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u7537\u88c5\u7684\u4e00\u4e2a\u54c1\u724c\u662f\u6d77\u6f9c\u4e4b\u5bb6\uff0c\u4f46\u7537\u88c5\u91cc\u897f\u88c5\u3001\u725b\u4ed4\u88e4\u3001T\u6064\u3001\u886c\u886b\u90fd\u6709\u5404\u81ea\u7684\u54c1\u724c\uff0c\u8fd9\u91cc\u9762\u6709\u4e2a\u98ce\u9669\u662f\u4f60\u7684\u5757\u9009\u5f97\u5f88\u5927\uff0c\u4f46\u7ec6\u5206\u4e4b\u540e\u5c31\u88ab\u4eba\u80a2\u89e3\u4e86\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3. Positioning<\/h5>\n\n\n\n<p>\u8fd9\u662f STP \u91cc\u542c\u8d77\u6765\u76f8\u5bf9\u590d\u6742\u7684\u4e00\u4e2a\u7ef4\u5ea6\u3002Positioning \u662f\u5bf9\u4e8e\u7528\u6237\u6765\u8bf4\uff0c\u4f60\u7684\u4ea7\u54c1\u662f\u4ec0\u4e48\uff0c\u7528\u6237\u4e3a\u4ec0\u4e48\u8981\u9009\u4f60\u7684\u4ea7\u54c1\u3002\u6709\u672c\u4e66\u53eb\u300a\u5b9a\u4f4d\u300b\uff0c\u8fd8\u6709\u672c\u4e66\u53eb\u300a\u4e8c\u5341\u4e8c\u6761\u5546\u89c4\u300b\u3002\u8fd9\u4e2a\u548c\u524d\u9762\u7684\u7406\u8bba\u662f\u76f8\u5173\u7684\uff0c\u5f88\u591a\u5e02\u573a\u8425\u9500\u4eba\u5458\u4ece\u8fd9\u91cc\u5f00\u59cb\u5b66\u4e60\u5c31\u5bb9\u6613\u8fdb\u5165\u8bef\u533a\u3002<\/p>\n\n\n\n<p><strong><span style=\"color:#a30003\" class=\"has-inline-color\">\u5b9a\u4f4d\u548c\u7528\u6237\u5fc3\u667a\u662f\u76f4\u63a5\u76f8\u5173\u7684\u3002<\/span><\/strong><\/p>\n\n\n\n<p><strong>\u8981\u6839\u636e T \u548c P \u7684\u4e0d\u540c\u6765\u786e\u5b9a\u8425\u9500\u65b9\u5f0f\u3002<\/strong> \u6bd4\u5982\u67ad\u9f99 CPU 1000 \u4e07\u50cf\u7d20\u8fd9\u79cd\u8bb2\u53c2\u6570\u4e0d\u8bb2\u529f\u80fd\u7684\u5e7f\u544a\u90fd\u662f\u6ca1\u6709\u5173\u5fc3\u7528\u6237\u7684\u5e7f\u544a\u8bed\u3002<strong><span style=\"color:#a30003\" class=\"has-inline-color\"> \u4e00\u4e2a toC \u7684\u4ea7\u54c1\u7ecf\u7406\u5982\u679c\u4e0d\u61c2\u8425\u9500\u90a3\u4e48\u8bf4\u660e\u8fd9\u4e2a\u4ea7\u54c1\u7ecf\u7406\u8fd8\u6ca1\u5165\u95e8\uff0c\u8981\u7528\u6700\u4f4e\u7684\u6210\u672c\u53bb\u5efa\u7acb\u7528\u6237\u8ba4\u77e5\u3002<\/span><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u56db\u3001 4P \u7406\u8bba<\/h4>\n\n\n\n<p><strong><span style=\"color:#a30003\" class=\"has-inline-color\">Price\u3001 Product\u3001 Place\u3001 Promotion\uff08\u4ef7\u683c\u3001 \u4ea7\u54c1\u3001 \u6e20\u9053\u3001 \u63a8\u5e7f\uff09\u3002\u8fd9 4P \u7406\u8bba\u6709\u4eba\u8ba4\u4e3a\u6709\u987a\u5e8f\uff0c\u6709\u4eba\u8ba4\u4e3a\u6ca1\u6709\uff0c\u8001\u738b\u503e\u5411\u4e8e\u8ba4\u4e3a\u6709\u987a\u5e8f\uff0c\u7b2c\u4e00\u662f Price\uff0c \u7b2c\u4e8c\u662f Product\uff0c \u7b2c\u4e09\u662f Place\uff0c \u7b2c\u56db\u662f Promotion\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u5b9a\u4ef7\u8fd9\u4ef6\u4e8b\u53ef\u4ee5\u5199\u4e00\u672c\u4e66\u3002\u9996\u5148\u662f\u5b9a\u4ef7\u51b3\u5b9a\u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u53cd\u8fc7\u6765\uff0c\u8fd9\u4e24\u8005\u7684\u5173\u7cfb\u5c31\u7c7b\u4f3c Targeting \u548c Positioning \u7684\u5173\u7cfb\uff0c\u7c7b\u4f3c\u4f9b\u7ed9\u548c\u9700\u6c42\u7684\u5173\u7cfb\uff0c<strong><span style=\"color:#a30003\" class=\"has-inline-color\">\u603b\u7684\u6765\u8bf4\u5728\u89c4\u6a21\u5316\u751f\u4ea7\u7684\u884c\u4e1a\u91cc\u9700\u6c42\u6bd4\u4f9b\u7ed9\u91cd\u8981\uff0c\u5b9a\u4ef7\u5f71\u54cd\u9700\u6c42\uff0c\u800c\u4ea7\u54c1\u662f\u4f9b\u7ed9\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u6240\u4ee5 Price \u548c Product \u4e4b\u95f4\u7684\u5173\u7cfb\u5f88\u91cd\u8981\uff0c \u5982\u679c\u53ea\u662f\u7528\u8865\u8d34\u5bfc\u81f4\u4ef7\u683c\u66f4\u4f18\uff0c\u800c\u4e0d\u662f\u4f53\u9a8c\u66f4\u4f18\u7684\u8bdd\uff0c \u67d0\u4e00\u5929\u4f60\u7684\u8865\u8d34\u6d88\u5931\u7684\u65f6\u5019\uff0c \u7528\u6237\u4e5f\u4f1a\u6d41\u5931\u7684\u3002 \u5728\u7f8e\u56e2\u8865\u8d34\u6700\u5267\u70c8\u7684\u65f6\u5019\uff0c \u8ba2\u5355\u867d\u7136\u521b\u65b0\u9ad8\u4e86\uff0c \u8865\u8d34\u4e5f\u603b\u521b\u65b0\u9ad8\u4e86\uff0c \u4e8f 100 \u4ebf\u610f\u5473\u7740\u6bcf\u5929\u4e8f\u6389 3000 \u4e07\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\u4e2a\u662f Place\uff0c 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